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APT Media, Inc. Blog

Conversion Rate Optimization Defined

Posted: September 25th, 2013 @ 9:00am

Unless a website can convert leads, all the SEO strategies, and marketing techniques are useless. Hence, the need for Conversion Rate Optimization (CRO), which is the process of optimizing landing pages, overall website design and sponsored ads, in order to achieve the best conversion rate of visitors. CRO has gained prominence in the business world, […] Continue Reading

The Importance of Web Analytics

Posted: September 24th, 2013 @ 9:00am

All activity happening on a website can be tracked with certain tools. Such tools are therefore excellent for monitoring performance and making the necessary changes wherever required. The process of web analytics involves collecting, measuring, and analyzing activity of users, which ultimately helps in achieving the objective of the website. The Importance of Web Analytics […] Continue Reading

Advantages of Pay Per Click Advertising

Posted: September 23rd, 2013 @ 8:59am

Pay Per Click is one of the most effective sponsored advertising channels. In this type of advertising, the ad is placed on the pages of search engine results, and the advertiser only has to pay whenever someone clicks on the advertisement. Here are the main advantages of Pay Per Click advertising. Best ROI Since the […] Continue Reading

Website Design for Users and the Bots

Posted: August 28th, 2013 @ 2:38pm

In many ways website design is still in a learning stage. Though many website designers have learned what works and what does not through trial and error, there are no clear cut guidelines for this field. One reason for this is the fast pace at which technology is changing, ensuring that the ground rules also […] Continue Reading

SEO is ‘Not Dead’ ‘Again’

Posted: August 16th, 2013 @ 4:00pm

My good friend Donnie at boastingbiz.com just posted a monumental and clever write up pertaining to this subject and I completely agree with his point of view. It appears to be the time when many SEO experts discover that either SEO or social media or link building is dead and marketers and businesses need to focus on […] Continue Reading

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