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Becoming a Better Blogger – The Importance of Authorship

Posted: March 2nd, 2014 @ 2:00am

Have you ever searched for something on Google and seen a photo of the author next to the search result?  This is the result of a relatively new feature called Google Authorship, and if you’re blogging, it’s something that you should jump on immediately. Psychologically speaking, when someone is searching for a piece of content [...] Continue Reading

Becoming a Better Blogger – Guest Post Trading

Posted: February 28th, 2014 @ 2:00am

Before the latest updates to the Google search algorithms, guest posting was a great way to spread your link to relevant websites without working too hard for the privilege.  Unfortunately, many spammers began to notice the importance of backlinks, and would develop entire networks of sites that would post low-quality guest articles on multiple sites, [...] Continue Reading

Becoming a Better Blogger – Types of Content that Generates Shares

Posted: February 26th, 2014 @ 2:00am

Social media marketing should be an extremely large portion of your overall social media presence.  Remaining active on social networks is only a small part of a comprehensive social media program for your business.  You’ll also want to develop content that your audience is going to want to share.  There are certain types of content [...] Continue Reading

Becoming a Better Blogger – Avoiding Bad Practices

Posted: February 24th, 2014 @ 2:00am

Learning to become a better content creator is going to pay off in spades, though a few poorly constructed pieces can penalize your entire site, and negate your efforts.  Many so-called “SEO experts” will advise content creators to use tactics from the late 1990’s to improve your website, which can destroy your hard-earned rankings.  By [...] Continue Reading

Conversion Rate Optimization Defined

Posted: September 25th, 2013 @ 9:00am

Unless a website can convert leads, all the SEO strategies, and marketing techniques are useless. Hence, the need for Conversion Rate Optimization (CRO), which is the process of optimizing landing pages, overall website design and sponsored ads, in order to achieve the best conversion rate of visitors. CRO has gained prominence in the business world, [...] Continue Reading

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