Labor Day in the Internet Marketing World
For many, Labor Day marks the end or the start of many things…. To most children’s disappointment, it ends the pool season and marks the real start of school. For some it indicates the start of football season, cooler weather, the end of weekend barbeques and wearing white ( for people who pay attention to that sort of thing ). In the world of internet marketing, it marks the start of a different ‘season’ of traffic. A lot of people use a completely different strategy in the their SEO efforts and Adwords accounts that they wait to launch over the long Labor Day weekend. Being aware of the seasonal spikes in traffic that are associated with the product your website provides is a good thing to keep up with.
With the start of school and upcoming season for holiday travel, ski trips, cooler weather gear and the like; you might want to start thinking about a few new ways to capitalize on that market. Here are a few tips for keeping your traffic up and optimal:
- If possible, start tuning your content efforts and blogging topics to the interests of the people who are active online during the season…. ‘I’m thankful for ________’, ‘Prices So Low It’s Spooky’, ‘Deck the Halls with _____’….. See the pattern? All of those titles evoke the thought of a certain time of year and the types of products that go with it.
- Add new content that keeps up with current events and trends. If there’s a new term peaking that is at all related to the product you offer, it’s time to start campaigning for attention around it. You can do this by opening up a certain page of your site to commission based affiliate offers. Let’s say you have a website that offers sports memorabilia> think tailgating season>think beer. Perhaps partner up with a company that offers team themed koozies, beer coolers or a kegerator. Marketing for a kegerator helps you associate with a term that is searched 14,800 times!
- Launch new types of online marketing efforts. If your traffic generally starts to dip during the cooler weather seasons, consider ramping up newsletter, email marketing, press release and blogging efforts. The key is to keep your website and what it offers fresh in the minds of past, current and potential customers.
- Lastly,but certainly not least; we highly recommend partnering up with ( if you haven’t already ) the expert SEO Services team at APT! We can help explore different ways to maximize your target audience and your ROI.
We hope you enjoy this last hurrah of all things summer! Happy Labor Day from the Absolute Placement Today team!