Google’s Panda and What it Means for your Rankings – Hint: It Might Not be Good
When I think of a panda bear, I think of a cute and cuddly, sweet little animal. Not so much with Google’s Panda Filter…. You may have noticed a hit or a boost in your organic placement last week. Well, that’s because Google completed it’s Panda 2.3 Update. The goal? Google is quoted as saying, ” this update incorporates some new signals that help differentiate between higher- and lower-quality sites.” They additionally added: “As a result, some sites are ranking higher after this most recent update.”
So, what does that mean to you? It means that if your site suffered a hit, you need to be working hard to fix the issue before the next Panda Update. The schedule so far has been an update every 4 – 5 weeks. Which means you can count on roughly a month in between Panda filter updates to get things right on your site. What this also means is that if your site had some issues causing it to take a tumble in the SERPs ( Search Engine Results Pages ), your efforts to repair weak links and spammy text are not going to be recognized until the next time Google’s Panda Update runs.
What the heck is a Google update?!
Google’s website rankings are based on the algorithms it uses to determine a site’s function, purpose and relativity to what the site is telling Google it’s about.
Where does Google get this information?
Google finds this information through several channels. Contributing factors include both on site and off site optimization efforts. This includes a site’s metatags ( the code for a page of a site ), incoming links, on page text, press releases and more. All the things that a SEO Services company like Absolute Placement Today can manage for you.
If your site is consistently falling in ranking, it could be the result of poor or non existent search engine optimization. If you hired someone, or took it upon yourself, to build as many links as possible without being discretionary in the relativity of the link’s location, anchor text and placement; chances are you’ve lost some ground as well.
Your best bet is to team up with an experienced SEO services provider to help analyze and fix the issues before the next update occurs. SEO professionals benefit your business by bringing results producing strategies and techniques to the table that you may not know about. When it comes to choosing the right partner, proceed with caution though as not all SEO services companies are equal. See: 8 Signs Your SEO Service Company is a Rip Off