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Archive for January, 2010

Small Business SEO

Sunday, January 17th, 2010

Let’s face it, our economy has not seen such lows in more than 20 years. Failure in these times is what you make it. If you choose to partake in its failing economy your accepting failure.  That is not why you started your own business. Your not at ROCK BOTTOM, your faced with a new opportunity.
Let’s focus on how to deliver targeted traffic to your website and build your business.
Affordable seo for the small business starts with a plan to market your local community. Here are a few tips to get you started.
1. Local online directories “be sure to list you business address in all listings”
2. Be sure your website lists your business location on its home page ” STREET NAME, NUMBER, city and state. “make sure it matches the directory”
3. Community involvement “get your name out there” Local BBB, Chamber of commerce etc. make sure they post a link to your website. “clearly there is more to it but this is a start”
4. As you build your client base be sure to treat each client as your only client
Running a small business allows us to provide our expert services to our community in both a rewarding and ethical environment.
Small business seo is the most affordable way of reaching your community and potential customers. When both the business owner and seo firm work together they can reach incredible milestones.
If your business is installing carpet in Dallas, and your website is sitting in the organic position for search terms like ” Carpet Installation Dallas”, how much business would you get?
Affordable SEO for the small business is key to its growth and development. If your a small business in need of seo consider your location and service/product being offered. Now search the internet and look at your competition.  In order to pass your competition you need to know who they are.

Miami Bounce House

Affordable SEO

Friday, January 1st, 2010

Affordable SEO does not mean you have to lower your expectation in the results. Delivering quality, target results simply means you need to stay involved and be an educated website owner.

This post will talk about things you should consider in marketing your business. Given today’s economy and the growth in small business ownership it is critical to your business survival you manage your budget well, and stay involved with your marketing. This includes making your Search Engine Optimization (SEO) Affordable.

1. Remember you are the expert in your industry not your seo team. You need to be the one approving your articles and press releases.

2. On site Content. Make sure you approve the much needed content before it is loaded to your website. The SEO team can and should optimize the on site content. Again your the expert in your industry, GET INVOLVED.

3. Understand the keyword terms and placement expectations. If you target the term “BARBER” it may take thousands of dollars and many many months to get this placement. But, if you target “BARBER DALLAS” or “Barber Houston” you will save on your cost and placement “should” happen much much sooner. Remember it is ORGANIC placement we are after. That does nto happen over night or in most cases in a few weeks. Organic SEO takes time, but out lasts all other forms of marketing.

4. Follow up Follow Up Follow up. Keep your SEO Firm On Speed Dial. Get the Managers names and guarantee signed by the business owner. If your seo does not increase your traffic or placement you other you ad a poor plan or your good plan was poorly followed. By getting all terms in writing and detailed is the key to accountability.

Affordable SEO deliver’s well targeted traffic and will shorten the time needed to reach page one.

Affordable SEO

Friday, January 1st, 2010

Affordable SEO does not mean you have to lower your expectation in the results. Delivering quality, target results simply means you need to stay involved and be an educated website owner.

This post will talk about things you should consider in marketing your business. Given today’s economy and the growth in small business ownership it is critical to your business survival you manage your budget well, and stay involved with your marketing. This includes making your Search Engine Optimization (SEO) Affordable.

1. Remember you are the expert in your industry not your seo team. You need to be the one approving your articles and press releases.

2. On site Content. Make sure you approve the much needed content before it is loaded to your website. The SEO team can and should optimize the on site content. Again your the expert in your industry, GET INVOLVED.

3. Understand the keyword terms and placement expectations. If you target the term “BARBER” it may take thousands of dollars and many many months to get this placement. But, if you target “BARBER DALLAS” or “Barber Houston” you will save on your cost and placement “should” happen much much sooner. Remember it is ORGANIC placement we are after. That does nto happen over night or in most cases in a few weeks. Organic SEO takes time, but out lasts all other forms of marketing.

4. Follow up Follow Up Follow up. Keep your SEO Firm On Speed Dial. Get the Managers names and guarantee signed by the business owner. If your seo does not increase your traffic or placement you other you ad a poor plan or your good plan was poorly followed. By getting all terms in writing and detailed is the key to accountability.

Affordable SEO delivers well targeted traffic and will shorten the time needed to reach page one.

Bounce Houses Miami

Affordable Internet Marketing

Friday, January 1st, 2010

As with any investment we make in business, reaching your targeted prospects and clients must be affordable. Affordable Internet Marketing should be your driving force of new business.

Today’s economy has created more small business ventures than any other time in more than a century. With the national unemployment rate being at an all time high we have new businesses showing up in record numbers.

Keeping our marketing at an affordable measure is key to success. Here are some examples of Free or affordable Internet Marketing tools.

1. Article writing “get the word out and educate your potential clients”

A. Ezinearticle.com

B. Articlebase.com “Are both free”

2. Press releases (PRWEB.COM) cost a bit, but is GREAT for spreading the word and giving you back links.

3. Make sur eyou and your SEO/SEM firm have a plan that is in writing and you both FULLY understand.

Have a known budget within your plan so you know what to expect and when to expect it. All too often I read that people have gone several months or years into a marketing plan with no results. The clear reason for this is a poor plan, or a plan that was poorly followed.

For example: If your marketing budget is 200.00 per month and your a Plumber in Dallas Texas, your keyword terms should not be “TEXAS PLUMBER”. The competition for this term is much too high for that budget and will likely, not deliver clients you can services. However, “DALLAS PLUMBER” or “Plumber Dallas Texas” is more GEO targeted and more likely to deliver traffic you can service. As you grow and TAKE OVER TEXAS as a plumber you can and should target this market. Understand your budget and RIO expectations.

Affordable SEO is a powerful tool in delivering targeted traffic to your website.

Search Engine Placement

Friday, January 1st, 2010

So you have built a great looking website and are ready for the customers to line up. Sorry your website is not the Ark so don’t expect them to get in line unless they know your there.

Direct and to the point, but true. And that is what you should expect from any firm you are talking with to drive business to your website through search engine placement. After all, these are your marketing dollars hard at work and must deliver results.

The best way to avoid a misunderstanding is to have an understanding. Here are some tips on how to reach your search engine placement goals.

1. Social Networking “GET INVOLVED”

2. Social Marketing/Networking: Twitter and Face Book are great tools for this

3. Website Code/Content: Make sure your SEO/SEM firm is certified as an expert… “your competition is not fooling around and neither should you”.

4. Articles are a great tool in education your potential clients. “and if optimized correctly they will get organic search engine placement”.

5. Directories are a great way to build reliable and authoraty links back to your website as they are crawled more often by the search engines.

6. Word of mouth…… If somebody refers you a client, REWARD THEM.. You can do this several ways:

A. Pay Them

B. Return the favor and send them business

C. Invite them to a social networking meeting you have found.

d. Take there kid to day care, pick babysit what ever. Really it does not matter just return the favor!

Some will say that if content is King then code must be Queen…. Could not be further from the truth… All facets of Search Engine Placement MUST come together with equal levels of relevance and proper equations for you to reach top search engine placement. Affordable Link Building should be part of every on line project.

Affordable Website Marketing

Friday, January 1st, 2010

In most cases we are not quite fully informed when it comes to creating an online marketing tool like a website. Your website must tell your story, have a strong call you action, and be an affordable website marketing tool.

When considering any webdesign firm be sure they can show you examples of not just their pretty websites with all the bells and whistles, but search engine placement. If the new flashy website can not be found, what good is it? Most reputable designers will have an option for your SEO-SEM, and that should start with the design of your site.

A wise old man once said, you must crawl before you walk, and walk before you run… This falls true with affordable website marketing. Start your networking local, growing your reputation online in your community is a great opportunity to deliver targeted trusting potential customers. The search engines will find you to be an authority in your industry and deliver your website in the search engines accordingly.

An educated customer is the best customer. Give your potential customers enough information so they are able to make an educated decision on the services you offer.

Here are some options for local affordable website marketing:

1. Local Chamber of commerce. GO TO THE MEETINGS

2. Local Better Business Bureau GO TO THE MEETINGS

3. Local Schools and sporting events “GET INVOLVED”

4. Community networks- business support groups

If your not selling your business nobody is. GET INVOLVED

I have found that staying involved in discussion boards and forums are also a great way of sharing your knowledge and gathering more. In today’s economy we do not have to take such high risk in our marketing. Sharing and getting involved in our community is a great start.

Affordable Search Engine Marketing

Friday, January 1st, 2010

Search Engine marketing is done several ways and by this you are attempting to reach your targeted customer as an industry leader. Here are a few tips on affordable search engine marketing you may not have thought of…

1. THINK OUTSIDE THE BOX! What is it your competition is doing your not? You need to do all that AND MORE. When writing an article, or press release do not be self driven.. Offer free information and be an educator. This will EARN the potential prospects respect and trust.

2. You may have a great looking website, however if nobody can find it, what good is it? Not many web designers understand the much needed code that the search engines are looking for. In fact few do, as they stay on top of design changes and tools not updated changes in the search engines. Make sure your designer can show you SEARCH ENGINE PLACEMENT results of past clients.

3. Social media has grow to such an explosive volume you can not leave this out. When writing about your company be sure to “spread the word” Twitter, Face Book, news letters and blogging are all great tools to deliver your word. Remember if your not selling your business nobody is. And these are all FREE or affordable ways of search engine marketing.

4. If your doing business in your local community be sure you are targeting your local community. You should be found in local on line directories, chamber of commerce, and the Better Business Bureau. They will each give your website an inbound link, and will talk about your business. Affordable Search engine marketing is about getting involved with your industry and reaching out to your community of potential customers.

We, as consumers want something for nothing. Coupons, discounts or maybe just free trusting information. Give them what they want.

Affordable Online Marketing

Friday, January 1st, 2010

Here are 3 things you should do to get an edge on your competition and market your services online. Depending on your niche and the method that you take, there will be a small investment involved. This will be TIME and a little change.

1. Submit to quality, paid directories: Submit to Yahoo!
Directory, JoeAnt and Business.com. These directories will charge
you around $50-$299 per submission. The good point is that the
inbound links you get are authority in nature. Successful submissions
dramatically improve your website trust and relevance. This is
something your spammy competitor will not have the time or
resources to duplicate. They will likely take the easy way out and get only SPAM type links..

2. Get some press going: Send a paid press release to
www.prweb.com. This will get media attention and if your news
release is really good, your press will spread. This works kind like national news on TV. You can find the same news on several channels. Leverage that and you can get many inbound links without even paying for them. They are all industry related and point right back to your website.

3. Do things which your competitor will not do: Affordable Online marketing should offer nuggets of information “NOT THE ENTIRE GOLD MINE”. Get people involved with social media like Twitter or Face Book. Offer some tools, write a book create a news letter specifically for your audience and give it out for free. Do not just limit the marketing to link building and SEO. Think outside the box.

Always ask yourself, “What can I do to help my website that my
competitor cannot or is not willing to do?”. It is the answer to that
question which will make sure you improve your search engine rankings for the long-term.

If your not selling your business nobody is.

Miami Bounce Houses by Nikki Part Rental is a perfect example of Affordable SEO