Advantages of Pay Per Click Advertising
Pay Per Click is one of the most effective sponsored advertising channels. In this type of advertising, the ad is placed on the pages of search engine results, and the advertiser only has to pay whenever someone clicks on the advertisement. Here are the main advantages of Pay Per Click advertising.
Since the advertiser only pays when a prospect click on the ad, this form of advertisement has the best potential of ROI. The advertiser is literally paying only for results, since there are no fees for placing the ad, which will also be generating awareness.
Control over Budget
The advertiser has better control over the advertising budget with Pay Per Click. The advertiser can decide how much to spend on particular keywords while bidding, and what keywords can be chosen to improve traffic and meet the marketing objectives.
Pay Per Click is the fastest method for driving traffic to a website, compared to SEO campaigns and other strategies. The advertisement immediately appears on the search engine result page when the campaign goes live, and on clicking the ad, the visitor is sent directly to the website.
Better Control over the Campaign
Pay Per Click campaigns can be designed to suit particular marketing needs. For instance, the advertiser can select a particular period, for the ads to appear. Secondly, the advertiser can decide what the ad is worth, and bid only for that amount. Pay Per Click also provides various targeting options, and better flexibility to track the performance of the ads. The advertiser can target audiences by demographics, location, language, age gender, and even time of day or week.
Suitable for All Sizes of Businesses
Pay Per Click campaigns are suitable for all size of businesses. Even a small business owner can optimize the advertising campaign by placing a winning bid on highly placed keywords. A large organization can select keywords specific to their needs.