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Three Ways to Market Your Real Estate Office

Posted on January 9th, 2013 by | Google+

Three Ways to Market Your Real Estate Office

With the real estate market starting to improve as our economy strengthens, now is the time to get more visibility for your Frisco real estate office. It is important to remember the key role that marketing plays in the overall success of your business. In order to get clients, you first have to make sure people know about your services. This is where marketing becomes an important part of the process. Marketing your real estate office does not have to be difficult, and there are many ways to get your name out there without overspending on advertising. Here are three great ways to market your real estate office.

Utilize Social Networking Sites

The creation of social networking sites and the popularity of the internet have resulted in a new medium for offices and businesses to reach their customer base. Social networking sites are a great place to start your marketing for a number of reasons. Using social networking not only gives you access to millions of individuals but it also comes at little to no cost to you. You should establish your real estate business on the major social networking sites, including, Facebook, Twitter, Linkedin, and even Instagram. You should make a daily habit of posting on one, or more, of the sites. Provide potential clients with incentives such as discounts or contests as a way to increase your number of followers.

Link Up Your Website and Blog

Anyone who is involved in marketing will be able to tell you the importance of having a presence on the internet. Building your reputation and brand is an important part of making a name for yourself and gaining exposure for your business. It is imperative that you have a website for your real estate office. This allows potential clients to be able to search for you online as well as learn more about the services that you offer. Including a blog in your online portfolio is something that will be beneficial to your overall Search Marketing, and it only costs you the time it takes to maintain it. Blogs can be used as a way to promote properties, list open houses, or even just provide clients with more information about the real estate market in the area. They also help drive traffic to your main website and promote your business.

Write a Newsletter

Newsletters are a great way to keep in contact with previous clients as well as potential new clients. First, set up a schedule of how often you plan on sending out a newsletter. We recommend that you send out between 1–2 newsletters each month. You can use these to highlight current properties for sale or talk about updates that you want to share with your clients. One way to expand the number of people that your newsletter will reach is to add a sign-up link on your website.

These are three easy ways to help you boost your marketing and reach out to new customers.

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