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Your Ranking after Google’s Penguin Updates to Combat Web Spammers

Posted on June 27th, 2012 by | Google+

7 Steps to Safeguard Your Ranking after Google’s Penguin Updates to Combat Web Spammers

On April 24 this year, scores of websites experienced a downfall and those website owners and their businesses experienced a visible domino effect. The Penguin Update from Google came as a huge blow to all, who conscientiously or otherwise twisted their means for a better SERP presence.

Apparently, most of these websites were among those which had been spamming Google and other search engines for a while. Most of these clearly violated one or more of Google Webmaster Guidelines and got in the limelight, albeit for wrong reasons.

If you observed that the traffic to your website directed from Google was affected post the Penguin update’s launch, chances are high that you were impacted by the update. Prudence would call for removal of spam from your website. You might have received warning from Google about spam activity and ignored or missed the same in the past. Check your Google Webmaster Central for the indication of any spam-like content.

Some key points that need to be remembered in the wake of the new update are:

If you have an online presence, make sure you get your SEO basics right.
The latest set of Penguin updates is just the beginning of a comprehensive movement to deal with inferior modes to achieve SEO.
Relevance is the name of the game.

7 Steps to Safeguard Your Web Presence and Ranking

  1. Eliminate Cheap Content. It isn’t in the least useful to your visitors. If you have created pages of useless content just to be placed highly in the search engine ranking, it’s time you revised your strategy.
  2. Don’t Stuff Keywords unnecessarily. Use these only if they add value to your content. Include probable keywords and phrases that a normal user would type into Google to search what you have to offer, instead of stuffing anchor text needlessly.
  3. Avoid Redundant Content: Make sure your site isn’t brimming with unnecessary information, included only to maximize volume without any intention to enhance quality.
  4. Unwarranted Link Building with Little or No Relevance is discouraged. Refrain from participating in illegitimate link schemes or being associated with web spammers via links.
  5. Stay Away from Malicious Tactics like phishing, installing Trojans or the like.
  6. Avoid Tricks like Cloaking or Programmed Redirects by presenting different content to search engines and your visitors, deceiving them in order to gain popularity.
  7. Any Other Unnatural Attempt to Attract Search Engines’ Attention viz. creating doorway pages, including concealed text or links or adding scraped content.

It’s high time for Google. Extreme steps were taken to do away with web spam on the World Wide Web. With the latest Penguin update, Google attempted to do just that. It once again stressed that legitimate SEO is an immediate need and not a far-fetched possibility.

It will require integrity, focusing on the right link building techniques, content optimization and a little patience to survive in the wake of the latest Penguin updates in order to crawl your way up the SERP ladder. Abiding by the rules is a slow but a sure-shot way to reach your goal by right means as defined by Google.

When the objective is met, all the genuine online businesses will benefit in a great way, because they won’t have to waste bandwidth and resources to combat with the prohibited clan.

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Tom Bates | President | Google+