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Put Your Media Company On the Spot

Posted on April 9th, 2012 by | Google+

Put Your Media Company On the Spot

Ok, so I have been asked to put this together by a good friend who has been using the same “FULL SERVICE” Media company for about 4 years.

He claims to be getting leads BUT his cost is ridiculous…. We went over the monthly spend and he is clearly OVERPAYING, yet had no idea what to ask his “FULL SERVICE” marketing company. I OF COURSE ASKED IF HE WAS IN A LONG TERM CONTRACT, AND YOU GUESSED IT…. THEY SOLD HIM ON A 12 MONTH CON!!

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“PUCKER UP BABY WE GOT QUESTIONS”

I posed he ask the following  :

  1. WHERE THE HECK ARE THE Internet LEADS COMING FROM?
  2. PAY PER CLICK or SEO
  3. WHAT IS THE SPEND IN EACH AND IS THERE REPORTING OF ACTUAL SEO WORK BEING PERFORMED
  4. What is the TOTAL cost per accusation and what is being done EACH WEEK to maximize the ROI
  5. What is being done on a “REGULAR BASIS” for FREE leads from SEO?
  6. WHAT “IF ANY” KEYWORD RESEARCH WAS PERFORMED BEFORE THE PPC WAS LAUNCHED, AND WHAT IS BEING DONE ON A REGULAR BASIS TO SAVE “HIM THE CLIENT MONEY OR INCREASE LEADS FOR THE SAME SPEND.

He has no idea where his investment is bringing results. So, I posed this question to him….. If you are paying per click, and paying per flyer and email and NOT investing in a product you actually own, how are you helping your business long term… He said, BUT IM PAYING THEM FOR SEO TOO…….. Hmmmm. SEO hu??

So, to better understand his situation, I suggested he get with his contract the marketing agency created, as in a contract there are usually two parts. The buy is the payer, and the receiver of funds is to fulfill certain obligations.

I urged “my friend” to bullet “outline” each obligation by the full service “experts” 1 By 1,  TO THE LETTER, leaving NOTHING unturned….

Then meet with the “experts” and compare notes.

So, as to HIS SURPRISE, there has been NO keyword research, the PayPer Click campaign was outsourced, There was NO SEO Going on at all, and the emails were created by the client “my friend” and auto sent by an auto email subscription. None of which was part of their agreement….. Hmmmm..

Are you being taken By your Media “EXPERTS”?? Tell me your story…..

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