SEO SERVICES Dazed and Confused
So, a potential client came to me the other day with what he called “A BRICK WALL” with his current SEO Firm… In short, He was told there was nothing more that could be done and that he needed to just keep paying to maintain his good placement..
Here I am going to cover his issue and the suggested solution…
First, his website has good “not great” placement for several GEO Targeted terms… It’s a rather new site, about 14 months old, and has few links that are relevant to his niche..
His SEO is running a large Pay Per Click (PPC) campaign and his ongoing SEO. I asked him several questions that really left him scratching his head….
- With both a PPC and SEO campaign, DO you know where your calls are coming from?
- Is there a reporting of actual work being performed given on a monthly or weekly basis for the SEO SERVICES?
- Have you asked for such a reporting?
- What is your Cost Per call, NOT COST PER CLICK?
Answer: I don’t know
- Has the SEO service provider talked to you about non geo placement?
Answer: “NO, I was told because I service a local area I had to use geo targeted terms.”
Ok, So I stopped him there, showed him what it looks like when someone searches non geo terms…. He was in shock to see that Google Places still showed up his local competition, and now because the search was NON geo, he was no where to be found..
Him seeing his competition for terms that were terms searched far more than the GEO terms, he is now ready to take down the wall..
If your SEO is NOT showing you actual reports of work performed that is trackable, and measurable, how can they justify their cost…..
Now, keeping trade secrets close to their chest is fine, and the tools in Google Analytics are more than enough to show progress in any seo campaign…
Just because an SEO said they researched this or analyzed that does NOT justify work performed…….
Your SEO Should always be pushing for the toughest terms and placement….