Patience is a (SEO) Virtue
SEO is a Marathon, Not a Sprint
I can’t tell you the number of people I’ve encountered in my experience as a SEO professional who still think that long lasting, traffic increasing, revenue generating organic rankings can be achieved overnight. Perhaps it’s because there are some in the world of SEO Services who still, despite all the evidence to the contrary, promise this very thing just to get the account. These ‘salesmen’ capitalize on the client’s request of results right this very minute! Which, to be long lasting and effective is almost always impossible with true ‘white hat’ practices.
Your Rush for Results Could Land You in Hot Water
And here’s a huge red flag- If your site goes from non existent to topping out in all the search engine rankings within 30 days, beware. I’m working on an account right now that had this very thing happen. They were in the top 3 for all of the terms they were targeting, it was great; life was awesome and then BAM! They dropped back to page 5. ( Which, in my opinion, was a mercy placing that isn’t often offered by the Google gods. ) They could have easily been pushed back to page 200 for what we found. They quit with the ‘SEO’ they were working with at the time and came to us seeking help. Here’s what we found: hundreds and hundreds of links that were obviously built by a machine. Links to pornographic sites, completely irrelevant, horribly placed and mismanaged links. While they did have the anchor text that the site is targeting, they hurt them in the long run. The truth is, if you do something shady to gain rankings; Google WILL figure it out. Even if they ‘reward’ you for it at first. Then, you have some making up to do. BIG TIME. Google becomes your jealous and distrusting girlfriend and the links you build become highly suspect. You have to work hard to earn the trust back and to regain a good working relationship with the search engines.
That’s not saying you won’t gain results from link building. It is arguably the most important element of good SEO. Just not the ‘dumpster’ type of link building that a lot of companies engage in. If it’s not relevant to your product or site or page from which you’re trying to link; it will more than likely hurt you.
They’re Experts for a Reason
Still think you can get really quick results that last from your SEO Services company? Here are some thoughts on the virtues of patience from some of the experts:
Tom Bates, owner and founder of Absolute Placement Today says, “Quick and easy doesn’t always get it done. If it did, you’d find do it yourself SEO Services kits in the aisles of your local Walmart.”
Internet Marketing Consultant, Dave Conklin gave his two cents as well: “While SEO requires patience to get going, the snowball effect that takes place over time is so well worth the time and investment. As your site continues to grow, you’ll generate more and more revenue and/or leads from more and more keywords.”
The gist is this: If you’re looking for really quick results in Organic web placement to be the foundation of your website success, you’re already failing. Slow and steady wins the race. Just ask the tortoise.